Top Stories
4 Best Practices for Defining Influencer Etiquette and Expectations at Sporting Events
The sports creator economy is booming. A June 2026 survey commissioned by IBM, and conducted by Morning Consult, found that sports creators are a core part of how younger fans…
Can Your Next Human Hire Beat an AI Agent?
If meeting planners start managing AI agents, the case for adding headcount is about to get harder to make.
Indigenous Tourism: Building Connections With Purpose
Approaching Indigenous communities with respect and intentionality The connection between wellness and Indigenous tourism goes beyond traditional healing practices and time spent…
How PM Studios Balanced Engagement and Exhibit Rules at Gamescom 2026
After years of sharing exhibit space in the Indie Arena Booth at Gamescom, PM Studios leveled up its presence at the world's largest IRL gaming event this year with a booth of its…
Key Corporate Event Statistics: What the Data Shows
Optimism is up, but budgets aren’t. With nearly half of corporate meeting budgets flat and attendee costs still rising into 2027, planners are being asked to do the same events…
Celebrating World Tourism Day
New data shows business travelers are seeking deeper experiences World Tourism Day arrives Sept. 27 with fresh evidence that travelers are looking beyond simply checking…
Rewriting the Trade Show Playbook, with Robyn Davis, Author of ‘Exhibit Smarter’
When Robyn Davis “fell into” events, she started taking note of what worked and what didn’t in trade show environments and booth interactions. Her aerospace engineering background…
Skift Meetings Forum 2026: The Planner’s Role in a Shifting Landscape
Today’s meeting planners have a remit moving further upstream into judgment, risk management, and big-picture strategic business decisions. They’ve always been expected to make…
Smart Moves in Cincinnati, Nashville, Houston and More
Meeting professionals make career moves at Visit Cincy; Music City Center in Nashville, Tennessee; Houston First Corporation; and more. The post Smart Moves in Cincinnati…
The Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan. The post The Brief: Airport Narrators and Community…
What a Trade Show Looks Like When the Product Can’t Actually Be on the Floor
Cannabis trade shows face limits few other B2B events do: no sampling, no sales, and venues that may ban consumption anywhere on the property. MJ Unpacked, now three years into…
Biggest-ever Chicago Hotel Strike Looms
Hosting an event in the Windy City in the near future? If you are currently contracted with a downtown hotel or near McCormick Place, you should have been notified about […] The…
SITE and IRF Join Forces to Introduce Students to an Industry Many Don’t Know Exists
An incentive travel career is often something people “fall into.” Members of the industry’s two major groups are reaching out to colleges and universities to change that.
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